diff --git a/rpi-eeprom-config b/rpi-eeprom-config
index 8b985d8..e7370d7 100755
--- a/rpi-eeprom-config
+++ b/rpi-eeprom-config
@@ -180,7 +180,7 @@ def apply_update(config, eeprom=None, config_src=None):
 
     # If flashrom is used then the command will not return until the EEPROM
     # has been updated so use a larger timeout.
-    shell_cmd(args, timeout=20, echo=True)
+    shell_cmd(args, timeout=60, echo=True)
 
 def edit_config(eeprom=None):
     """